Creative Exploration — TCD Internal Project

Client: Personal

Project: Internal poster exploration

Role: Graphic Designer

Agency/Company: tcd - The Creative Department

Year: 2025

Tools: Adobe Illustrator, AI Tools


Project Overview:

This project began as an internal creative exercise where our team was asked to design a music festival poster for either a real or imagined event. Along with the poster, we were also tasked with creating a festival logo. The challenge was to develop a visual direction and color palette that captured the energy of the festival while incorporating at least one AI-generated element.

I used this opportunity to experiment with bold colors, playful typography, AI imagery, and a custom logo. The final design brings these elements together into a poster that feels vibrant, contemporary, and expressive.

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