sonriendo juntos

Branding
2021

For a pediatric dental clinic born from a dentist’s charity work, I created the brand identity from scratch with a focus on designing a friendly and welcoming look that supports quality care for low-income families. As part of this project, I developed a complete logo package and a style guide that included typography, a color palette, and brand applications. To extend the identity into the community, I also created designs for charity event materials such as t-shirts, tote bags, and other merchandise, ensuring the brand could connect with families both inside and outside the clinic.